May 27, 2019

SnapChat Campaign News

3rd annual SnapChat campaign – A Day in the Life of a Vet  

XLVets third annual farm and veterinary showcase on Snapchat kicked off on March 25th. This innovative and educational campaign reached audiences of 14k plus through Thatsfarming’s Snapchat. Call after call, snap after snap, audience interaction and feedback was encouraged and we delivered yet another successful campaign.  

This comprehensive campaign gave the audience a real insight into what life is really like during the busy spring period. The wee kicked off in Bandon, Cork with vet Michael Sexton, Riverview Veterinary, Michael provided an insight into the practice’s dedicated night service. The line-up for the week included;


  • Monday – Michael Sexton – Riverview Veterinary, Bandon, Co. Cork
  • Tuesday – Steph Downer – Mulcair Veterinary, Cappamore, Co. Limerick;
  • Wednesday – Michael O’Connor – O’ Connor Julian Veterinary, Cashel, Co. Tipperary;
  • Thursday – Pat Carroll – Ormonde Vets, Co. Kilkenny;
  • Friday – Colm McGovern – Glenina Veterinary, Co. Galway;
  • Saturday – Rachel Brown – Moy Vets, Ballina, Co. Mayo.


John Heslin – Product Manager – Ruminants at MSD Animal Health said: On the back of a very successful Snapchat takeover in 2018, we were delighted to partner with XLVets Skillnet again for this initiative.”

“The awareness surrounding the importance of Animal Health in a livestock production system has increased dramatically at farm level in recent years.

“Animal Health is now considered as important, if not more important, than genetics, management and nutrition.”

“Through this initiative, we aim to demonstrate what happens in the day in the life of a veterinary practitioner and the wide range of tasks and duties they carry out during their typical day.”

Caroline Keane – General Manager at That’s Farming said: “We were more than delighted to be teaming up with MSD Animal Health and XLVets once again.”

“Our aim was to showcase lots of educational scenarios dealing with both large and small animals as we continue to present diverse content to our Snapchat followers.”

If you are interested in farming, veterinary or food animal production, check out the a recap of each day by selecting the links below;

Day 1 –

Day 2 –

Day 3 –

Day 4 –

Day 5 –

Day 6 –


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